Since the decline and fall of our eponymous blogs (his final post December 2008, an inane quote about the Red Sox, and mine from January 2006, an inane celebration of the unearthing of a lost episode of Fred The Obnoxious Goldfish), JVG.com relaunch instigator Lockhart Steele and I have gone our separate ways, professionally. Lockhart transitioned an obsessive sidebar feature of LS.com called “Below 14th” into a web empire which he sold last year for between twenty and thirty million dollars; whereas I take my clothes off for money. Rereading our original blogs, this is only somewhat surprising.
Mine was founded on a simple premise.
Because I had:
A website named after me.
I came to the following revelation:
It is difficult to escape the conclusion that I am famous.
And made this promise:
I have chosen not to fight it. Generous to a fault, it is clear to me that it is my obligation — nay, my duty — to chronicle for prosperity every moment of my inevitable rise to even greater heights of fame. As a close friend said recently after I emailed him for the first time in four years, “jonathanvangieson.com. Sheesh. Who woke up and made you president, hah?” To him I reply: no one woke up. How true that is.
“Now That I’m Famous” included such groundbreaking features as “The Gallivants of Fame” which obsessively namedropped my friends as it described our barhopping in far too much detail, A Dreamlog which insisted that the general public would be interested in my inane subconscious output, Photos (mostly of myself), a comic strip (starring me and on occasion, Lock), and a level of self-eggrandizing self-obsession not hithertofore seen on the internet. Gawker couldn’t stop linking to me.
Back then, it was satire, though not everybody got the joke. It has since been well and truly eclipsed by reality.
The question, then: what can be blogged in a post-parodic world? Sincerity? Well-researched cultural commentary? Contemplations on the very nature of humanity itself? Poop jokes?