Well, the Swedes may have to go to New Jersey to get some lingonberry action, but if the pamphlet I just got in the mail is any indication, the Swiss have got it made right here in NYC. The swisspeaks festival hits town on Feb 27, and it looks to be a rockin' good time. Planning to attend? Fashion tip: Wear something neutral. (with a tip o' the porkpie to Mssr. Mike Saenz.)
HIGHLIGHTS INCLUDE:
Extra-Group Show of International Artists
"Ever wondered how you can shift the boundaries between the real and unreal?" Almost incessantly.
The Middle of the World: Discovering Swiss Cinema
"Find out how the Swiss see the world, and how the world might see the Swiss in this series from the Swiss Classics to current films."
Tribute to La Cinemathéque Suisse includes:
Frauennot-Frauenglück (Alexandro/Tisse/Eisenman, 1929) IMDb user rating: "awaiting five votes"
Feind Im Blut (Walter Ruttman, 1931) IMDb notes: "If you like this title, we also recommend...Une femme sur mesure (1997) (TV)"
Design & Architecture
"We take our inspiration from the rich and solid legacy of our traditions and transform it into objects of desire with impeccable material, great detail, and convincing sobriety. Swiss design. Swiss architecture. Traditionally progressive." Swiss marketing prose: incomprehensible.
Branding "Swissness"
"A panel of highly qualified marketing experts who manage these famous Swiss brands will tell you how they use "Swissness" to make all the difference to an otherwise generic product." Hey, why don't we just put holes in the damn cheese?
and, of course, the coup d'grace:
"Swiss Plus" Event by the Swiss Bankers Association
"Top bankers from major Swiss and U.S.-Swiss financial institutions will discuss Switzerland's expertise in global banking...by invitation only." Maybe they'll tell us what they did with all that Nazi gold.