With all the to-do about Spiers leaving Gawker, many pundits are no doubt wondering why publisher Nick Denton didn't tap yours truly to take over the snarky weblog instead of the dramatically less famous and perpetually intoxicated* Choire. *unverified.
All the "explanations" that have thus far been advanced are, of course, pure crap. I repeat them below for the sole purpose of rebutting them.
Denton was uncomfortable with the required name change for the site.
This is silly. Denton, as a businessman, is well aware of the advantages of 'co-branding.' Why would he argue with nomenclature which would substantially increase the power of his brand?

After all, everything worked out for AOL Time Warner.
Denton was concerned that, with me at the helm, Gawker would be even more JVG-centric than it already is.
Folks, we're all mature adults here. Denton knows that I know the difference between a personal weblog and a 'pro' blog. What I publish on JVG.com is clearly not going to be the same as what I would publish in another media outlet. Obviously, the popular feature JVGawker JVStalker would focus on me, as would the JVGossip Roundup, but in other posts I would be more than likely to include material about some of my friends.
Choire wears underpants on his head.
This rumor has absolutely no relation to the issue at hand. I'm not sure why it is even repeated here.
I am bitter at Denton because his snarky blog, Gawker, has been more successful than my snarky blog, Antagozine.
Ridiculous. Gawker requires updating several times daily and constant attention on Nick's part to pull in its high level of traffic. Antagozine, on the other hand, hasn't been updated since May, requires no attention on my part, and it still boasts upwards of 100 visitors a day. So, really, which is the more "successful?" I think we all know the answer to that.
The New York Supreme Court has ruled that I am required to stay at least 500 yards away from Gawker at all times.
It has been pointed out time and time again that Elizabeth Spiers and Gawker are two different entities. Need I say more?